Finding my 3 style words

Hi, I'm a Scandi-minimalist-effortless-bohemian-creative

Are we still doing style words? Although I’d worked A LOT with core values and the likes for brands I’ve worked with, I first heard of this concept in personal style through the fabulous

Allison Bornstein

(as I’m sure many of you did too). In Allison’s take on this concept each word has a different purpose for defining your style: a baseline word, an aspirational word and an emotional word. Aka, a word you can easily see when you look at the pieces in your closet, a word that defines what you’re leaning towards in inspo pics etc and a word that describes how you want your clothes to make you feel. Sounds easy enough but when you’re a perfectionist like me, choosing between classic and polished can feel like choosing where to live. For the rest of your life. I know, I know - I need to chill the f*ck out.

A screenshot of example words from Allison’s Instagram

At around the same time I started getting really into Allison’s insta videos, I also found my way to

Amy smilovic

and Tibi. Now Amy and the Tibi team describe their customer (and themselves) as the Creative Pragmatist, with the style words chill-modern-classic. The ratio between the words is up to you, but get a good mix of these 3 words in your outfit and you’ve nailed the CP style.

I mean, I wouldn’t mind having access to Amy’s closet

---

So with all of this in mind, I began searching for my own 3 style words. What is in my closet? Well, to be honest a great mix of casual, bohemian, Scandi, minimalist, chill, polished… Okay let’s not get discouraged. What do I see in my inspo pics on Pinterest and so on? A lot of Toteme and The Row, so chic. And sophisticated. But also 00s Sienna Miller, Alexa Chung and Poppy Delevingne - so creative, boho and effortless? Oh and let’s not forget the Danish/Portuguese ladies of TikTok, so colourful. Hm. Moving on to how I want my clothes/outfits to make me feel. Definitely confident. But also comfortable. But like, also a little sensual or feminine? And undone for sure, no buttoning all the way up. So far we have:

• Casual

• Bohemian

• Scandi

• Minimalist

• Chill

• Polished

• Chic

• Sophisticated

• Creative

• Effortless

• Colourful

• Confident

• Comfortable

• Sensual

• Feminine

• Undone

Yeah, that’s not 3 words. More like 16.